Search Engine Optimization (SEO)
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The next time you use a search engine, look for your own web site. What words would someone use to search that should bring them to your web site? Is your web site listed in those search engine results? Search Engine Optimization (SEO) is the tool that can be used to insure that your web site is listed as close as possible to the top of the relevant search engine search results. Without Search Engine Optimization (SEO) it will be as if those customers drive by your shop without even knowing that you are there. Should Search Engine Optimization (SEO) be important to your business? You can bank on it! |
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Written by Richmond Free Web Design |
  
A simple way to increase your results with search engines is to relearn a simple rule: Never use pronouns in web content! Ok, so this might strike you a little strangely, but think of it this way: search engines cannot understand 'context' and read exactly what you wrote--not what you 'meant' to say. We all know that a primary factor for indexing is the use of keywords--the more times a word or phrase appears, the more relevant the page appears to the mindless seach engine robot. Consider these sentences: "We do great things with your site and you'll get more results!" vs. "Richmond Free Web Design produces professional web site designs that increase your company's business profits!" Do you see the difference? The more specific you become, the better! As you work on keyword density, make sure you do not exceed 10% density of a given word on the page or the search engines may penalize your site as "keyword spamming"! |